I still remember the first time Sean Lawler called me up to tell me about this guy – Bill Bruns – who decided he was going to run the Keys 100 (in Key West, FL) in remembrance of Coast Guard members who’d fallen in the line of duty. To put it bluntly I thought it was a crazy idea- ambitious- but crazy. However, as I started to work with him on getting the word out, the more I realized that I actually knew little about those who’ve died in the line of duty. Short of Douglas Munro, and the smattering of shipmates lost during the 2011 time-frame, I was ill equipped to know who they were.
Coast Guard LT Brian Bruns had a goal of not only bringing awareness to those who’ve fallen in the line of duty but was also looking for a way to bring awareness to the Coast Guard Foundation’s Fallen Heroes Scholarship Fund. Bruns’ and Lawler’s plan worked. By the end of the 2011 Run2Remember, Bruns ran the 100 mile ultra marathon and raised around $2,000 for the fund, donating it memory of the 90+ Coast Guard men and women who have lost their lives since 9/11. Not too bad for a single runner and a few followers.
Last year’s second annual Coast Guard Run2Remember (2012) got a whole lot bigger, and LT Lucy Love entered into the coordinator’s seat. After seeing the impact the first event had on the families of the fallen, LT Love stepped up and took the initiative to ensure a 2nd event took place. With LT Bruns deployed, she assumed the reins and transformed a one-man event into a movement. She continued to work with Sean Lawler and together they renewed a campaign to bring further awareness to the Foundation’s scholarship fund and the Coasties we’ve lost.
Their hard work paid off. Love involved not only some 93 people to run the Keys 100 but also individual events at units throughout the Coast Guard. Units from Virginia to Washington, Alaska, Hawaii, and even Kuwait were holding their own Run2Remeber events. While Love worked to coordinate the actual running in Key West (yes, another crazy one!) and help the individual event holders at units around the globe, Lawler was (and still is) hard at work getting the word out via their Facebook page, unit event pages, Twitter, and in general online social interactions. Lawler is also the designer, three years running, of their logos and images. It’s a lot of work on top of their day jobs.
As a member of the Coast Guard, I was part of our local Run2Remember here in Juneau, AK last year. We had a turnout of about 50 or so people all wearing the t-shirts with the names of the fallen on the back. I still wear mine knowing someone is reading the names. At the end of the 2012 campaign, Love and Lawler’s work enabled them to donate $12,000 dollar to the Fallen Heroes Scholarship Fund. Awesome!
The event has kind of taken a life of its own without a doubt. I admit I never saw it getting as big as it has. With that in mind I wondered if the Coast Guard as an organization would have taken notice- they have. Though the event isn’t sponsored by the Coast Guard it definitely is supported. Which is good enough for me.
The 2013 campaign has changed a little. After listening to both participants and wishful participants of last year’s event the duo set in motion a change of name and a change of participation. Starting this year the formerly named Run2Remember has officially been changed to CG Remember (it will be held 17 & 18 May 2013).
Why the change to such a successful event? Well, in short, not everyone runs or can run. So the name change opens up the event to not only runners but also bikers, rowers, rollers skaters, house sitters, and your backyard Bar-B-Q. “Virtually any event can be used as a remembrance event. It’s not about the exercise or running, it never was, it’s about remembering.” says ME1 Lawler.
The goal hasn’t change though. The event is still here to help the Fallen Heroes Scholarship Fund. What has changed, along with the name, are the t-shirts. Over the past two years the shirts have listed the names of the fallen since September 11, 2001; 90+. This year that number has risen to 126 fallen Shipmates going back to 1978. It will also include the most recently fallen shipmate,