Inspiring action has always been better than requiring action. Motivation has always been more powerful than subjugation to a standard. Why has always mattered more than how. This simple idea that belief matters has long been a tenant of leadership, but too often, the reason for the work is left out of the directions given by leaders and they get wrapped up in how; in breaking things down into project tasks. Join retired USCG helicopter rescue swimmer Mario Vittone as he explores the value and distinct difference between telling someone to do something, and making them believe that they should be doing it.